BRAND BRILLIANCE UNLOCKED

Case Study: Audacity Institute & Fund

BRAND STORY | BRAND IDENTITY | WEBSITE DESIGN

CLIENT

Audacity Fund & Audacity Institute

INDUSTRY

Startup funding and resources for minority-based founders

CHALLENGE

Design and develop a brand that supports minority-based founders in receiving funding and support in their entrepreneurial journeys.

HOW BRANDPSYCHE HELPED

We developed a unique brand story, identity and Freebyrd website that clearly communicated the opportunities and resources available to minority founders.

In a nutshell…

  • Developed a custom brand story

  • Crafted a brand personality using our signature archetype method

  • Developed branding look and feel, including colors, fonts, and graphics

  • Developed two custom Freebyrd websites - Audacity Fund and Audacity Institute

  • Wrote all copy for the site

  • Integrated third-party CRM and social channels

  • Emphasized SEO, UX, branding, and mobile optimization

GOALS

  • Design and develop a brand that encapsulates the resources available to founders

  • Design a brand identity that is engaging, dynamic, and welcoming

  • Create clear call-to-actions that support minority founders and Spanish-speaking entrepreneurs

  • A brand identity that differentiates their funding opportunities from traditional startup incubators in the region

 
WHAT THEY SAID

Phenomenal!

"Working with Stephanie and BrandPsyche Strategies was phenomenal. The process came at the right time to reconnect with, validate and deepen our why and continue to do the work we do. Stephanie made us feel seen as individual founders and as a visionary company, recommitting us to further our purpose."

- Kelly & Danielle, founders of Audacity Fund & Audacity Institute

HERE’S THE THING

You deserve a brand that stands out.

We're not your typical branding agency – we're here to infuse some fun and flair into your brand journey. We bring creativity, innovation, and a whole lot of playfulness to the mix. If you're looking to add a touch of excitement and originality to your brand, let's team up. Together, we'll bring your brilliant brand to life and leave a lasting impression in a world full of the ordinary.