Why We’re Better Than StoryBrand
We often get asked if we’re StoryBrand certified guides or even better, when we share our services many people will say, “Oh right, I know StoryBrand!”
Let’s set the record straight.
We are not StoryBrand certified. In fact, our framework was devised not from a fiction writer’s experience, but from a master student’s thesis.
While StoryBrand has helped put brand storytelling on the map, and we respect our fellow brand story advocates, we do not recommend the StoryBrand framework for our clients.
At BrandPsyche Strategies, we believe in the power of authentic storytelling. While StoryBrand offers a formulaic approach, we understand that a brand's narrative is unique and deserves a bespoke strategy. Our training programs go beyond the basics, diving deep into the human psyche to create stories that resonate, engage, and inspire.
5 Reasons Why We’re The Smarter Choice
Expert Team: Our team is composed of consumer behavioral and narrative psychologists, bringing a level of expertise that goes beyond the insights of a former fiction writer.
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Tailored Storytelling: No two brands are alike, and neither should their stories be. Our framework helps you craft narratives that reflect your unique voice and values.
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In-Depth Psychological Insights: We harness the power of consumer psychology to ensure all stories connect on a deeper level.
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Comprehensive Integration: We don't just offer one-and-done solutions. We integrate with your team to support the implementation of our frameworks, ensuring lasting impact and success.
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Beyond Simplified Roadmaps: Unlike StoryBrand, we don't simplify your story into one-sentence boxes. Our approach gets to the heart of a consumer's psyche, teaching a framework rooted in consumer psychology.
