BRAND BRILLIANCE UNLOCKED

Case Study: Growth Factory

BRAND STORY | BRAND IDENTITY | WEBSITE DESIGN

CLIENT

Growth Factory

INDUSTRY

Startup support, incubators, funding, and growth experts in the Sacramento area.

CHALLENGE

Develop a visual brand that encompasses the energy and possibility of the region’s startup founders, ideas, and economic growth opportunities.

HOW BRANDPSYCHE HELPED

We first developed a captivating brand story and identity using our story and archetype framework. We then developed the color scheme, mood board, typography, logo, and custom website design that encompasses the passion for the region’s startup growth and community.

In a nutshell…

  • Developed a custom brand story

  • Crafted a brand personality using our signature archetype method

  • Designed a custom logo

  • Developed branding look and feel, including colors, fonts, and graphics

  • Developed a custom Wordpress website

  • Wrote all copy for the site

  • Integrated third-party CRM and social channels

  • Emphasized SEO, UX, branding, and mobile optimization

GOALS

  • Develop a brand story that clearly communicates how Growth Factory supports local startups

  • Craft a brand that puts the community first

  • Design a website and visual experience that energized visitors and inspired startup support

  • Have a clear call-to-action and way to engage with Growth Factory - whether as an investor, entrepreneur, or strategic mentor

  • Showcase the variety of businesses within the Sacramento region

growth factory branding

The Growth Factory team had an awesome time working with Stephanie and BrandPsyche to develop and launch our new brand. 

WHAT THEY SAID

“From the inception of the project, Stephanie brought creativity, professionalism, dedication (and patience!). She captured the essence of our brand in a compelling story guide and translated that into a distinctive logo and website that exceeded our expectations. The entire process was marked by transparent communication, collaborative spirit, and a genuine commitment to excellence. We are now 2 years into operating under the brand and it has served us well. I wholeheartedly recommend working with Stephanie for a transformative and comprehensive branding experience.”

HERE’S THE THING

You deserve a brand that stands out.

We're not your typical branding agency – we're here to infuse some fun and flair into your brand journey. We bring creativity, innovation, and a whole lot of playfulness to the mix. If you're looking to add a touch of excitement and originality to your brand, let's team up. Together, we'll bring your brilliant brand to life and leave a lasting impression in a world full of the ordinary.